THE KICKSTARTER PACKAGE FROM A LEVEL C-CERTIFIED BRAND SPECIALIST
NOBODY PUTS YOUR BRAND IN THE CORNER.
Give me 5 days, and I’ll take you from invisible to impressive. So you can show up with as much confidence as Patrick Swayze in wet-look leathers and Ray-Bans.
A strong brand identity is the tool that lets you step out with a unique voice. It pulls your ideal customers to you (instead of you always making the first move). It’s the key to feeling proud of the business you’ve built. It’s how you get seen, heard, remembered. And it helps keep your business in the game for the long-term.
With Brand New Brand, we make that happen in just 5 days, with a bold brand voice and kickstarter website copy.
Available to the first 5 businesses that grab it.
You’ve got the guts to be a challenger, but a lack of brand equity makes attention hard to win.
If your brand voice and copy feel off, that’s because they are. Sorry.
Maybe you’re not selling as much as you’d like. Maybe you’re just starting out and have already hit a wall. Maybe there’s something you just can’t put your finger on…
So you’ve found yourself somewhere you don’t belong: blending in with your competitors, leaning on AI, or pushing your brand further into the shadows with every unsure, inconsistent and uninspiring message.
You’ve got something to say. You just don’t know how to say it.
So you…
- Default to some safe, corporate voice you know isn’t you
- Mirror what everyone else in your industry is saying
- Make it up as you go along, second-guessing every sentence
Right now, inconsistencies or gaps across your messaging are, at best, cringing you out. At worst, turning potential customers away.
If you keep pretending they don’t exist, something will always feel “off” about your brand. Your ideal customers will notice, subconsciously or not. And they’ll put your brand right at the back of their brains, with the stuff about trigonometry and the X Factor season 7 winner.
Book your space with a deposit
ChatGPT isn’t your friend, here.
That pesky little bot promises the world. It can help you create some brand guidelines and website copy, but it hasn’t got a real, squidgy brain with memories and real-life experiences and eureka moments and the ability to make the connections that spark pure joy.
All it can do is find the average of every business in your industry and spit it back at you.
If you woke up this morning dreaming of running an average business, give ChatGPT a go.
If, however, you woke up with a fire in your belly and a won’t-settle-for-less-than-wow mentality, stick around here for a while.
A little fish can make a massive splash. I’ll show you how.
What if you could take away the barriers to launching or rebranding?
… If you could stop wasting time on the things that don’t matter
… If you could stick to one clear path
… If you could stop following trends and set your own standard
I’ve built a kickstarter package to define your brand voice and position your business for success—without investing eye-popping amounts of money.
You won’t need to choose random products off a digital shelf and hope for the best, guess your way to a brand voice or try to teach yourself copywriting skills in your spare time. (Exactly… what even is “spare time”?)
Brand New Brand (BNB) is tailored to small businesses with big ambitions. It helps you back up your idea and get a brand you love out into the world—in just five short days.
The programme to back up your big ideas. The foundation you need to grow.
I’ve taken my 10+ years of copywriting experience and my brand strategy knowledge, and distilled them into a package for new brands and those ready to grow in the right direction.
After five days, you’ll receive:
- A mini brand voice guide
- Kickstarter website copy
And it’s all based on a half-day workshop with me. (Which is fun, I promise. I’m a delight.)
This is the exact foundation you need to grow, without going all corporate and un-you-like. To make it affordable, I’ve trimmed the edges of the brand voice and website copy work I do with my clients. So you get everything you need and nothing you don’t.
The end result: a brand that doesn’t just sound like you, but stirs the right response in your ideal customer.
You won’t get heard or remembered if you’re wandering around aimlessly. But if you can spare half a day, we’ll get you growing.
For now, I’m only offering this service at this price to the first 5 businesses, while I figure out if it’s insane or not.
This isn’t some copywriting psychology babble. I genuinely will be reviewing and probably re-pricing after 5 clients.
Get a brand identity that’s ready to roll in 5 days.
A jarring brand voice and indistinctive copy are big turn-offs. Consistency, recognition, and clarity are all key to building trust as you grow your business.
I’ll be working on your brand for 5 days straight. In wanky marketing speak, it’s called a “sprint”. This means I’ll be face-first and fully focused on your brand—not jumping over to other projects or calls.
This is about getting so intimate with your brand that I can feel its heartbeat. And put the things I find into words.
For small businesses with big ideas
And newcomers who refuse to stay silent
If any of the following sounds familiar, you’re not the only one. But while other smaller businesses stay stuck, you’ve just found the programme to think bigger…
- Your copy sounds “fine”, but if you covered your name and logo, it could be anyone
- You’d like your brand to feel more human and less templated
- You know your personality is your edge, but getting that across is harder than you expected
- You want standardised guidelines as you expand, so you don’t need to hand-hold future employees or freelancers, or wonder how to phrase everything
- You know a generic voice and wishy-washy copy won’t cut it
- You’re ready to establish yourself in your space and give your ideal customer a reason to choose you
It’s time to lay the foundations. In 5 days, you’ll get…
1. MINI BRAND VOICE GUIDE:
Brand summary
Competitor language analysis
Audience personas
Positioning statement
Humanising your brand
Brand personality
Writing principles
2. KICKSTARTER WEBSITE COPY:
Homepage
About
Service/shop page
Contact
- Additional pages can be added on request (e.g. individual service or product pages)
It’s your brand wrapped up in a package that gets it so far off the ground you’re practically levitating.
With Brand New Brand, you’ll be able to:
- Confidently own your place in your industry, because you know exactly who you are (and no one can shut you up)
- Harness consistency across all touch points to build the trust needed to encourage action
- Grow in your own lane, not follow other brands because you kinda’ want to be “quirky like Surreal” or “minimal like Apple”
- Have an identity that customers actively choose, so you’re not racing to the bottom by pricing low
The whole shebang:
A ready-to-use brand voice guide and website copy from a brand specialist and senior copywriter, tailored for small businesses.
I help brands with big ambitions to find the words to grow. My clients are multi-award-winning, selling-out, quickly-expanding machines. With an agency background and seven years as a freelance brand copywriter, I know how to host workshops and write website copy for every single industry. From construction to sex toys. Really.
I’ve spent the last few years on brand strategy courses, and books like The Brand Book, Building Strong Brands and The Brand Gap. I’ve been writing website copy since 2010, focusing on building distinctive brand voices and writing bold copy that hooks people in.
You don’t need any courses or books—you don’t even need a shred of brand or copy knowledge—to get (and execute) an effective brand identity.
You simply need to spare half a day for our workshop.
As a rough guide, I usually charge upwards of £4500 for brand voice development and website copy projects. But Brand New Brand is different. This is a lite version of that service, perfect for businesses like yours.
So, what does this cost, then, Amy? Spit it out…
£1990
It’s so much lower than my usual service because I’ll be following the same framework for each client, with small tweaks to keep things hyper-relevant to your business.
We focus on everything you need and nothing you don’t, to save time and keep us on track.
To summarise, less than £2k gets you:
✓ 5 days of my undivided focus (no popping off for other jobs)
✓ A lite brand voice workshop
✓ Downloadable brand book in your brand colours
✓ Website copy for your core pages
✓ Two rounds of edits on both the brand book & website copy
Lock in your brand identity with a 25% deposit.
Save your space with a 25% non-refundable deposit today.
Once paid, we can kick off Brand New Brand whenever you’re ready. And then you’ll simply pay:
- 25% on our start date
- The remaining 50% when you love it
You can pay the deposit using the link above. You’ll be asked to share your email address, and I’ll be in touch to talk about the next exciting steps.
P.S. Need a new website, too?...
If you’re starting from scratch or you just find yourself opening your website and giving it dirty looks, you might want to upgrade your visual brand.
Do not stress, because we can build that in.
I’ve worked with creative designer and developer Jessica Spokes on a bunch of projects. She’s the queen of modern, beautiful and highly user-friendly sites.
Jessica can help us bring your brand identity to life with:
- A fully bespoke website design
- Three rounds of design iterations
- CMS integration (so you can easily update & manage your content)
- Responsive design across all devices
- Website optimisation for fast load speeds & better ranking
- Domain & hosting
- Website security
- Shutterstock images if needed
- Website launch
- Demo video & aftercare
Give your words a beautiful home. Get a website you’re proud to share with prospects.
Only £1950 (when purchased as a Brand New Brand add-on). Just email amy@thecopyhouse.uk when you pay your Brand New Brand deposit.
So here’s the recap:
- A half-day workshop to get to the heart of your brand
- Within 5 days, get brand voice guidelines and website copy
- Apply your new brand voice everywhere to attract and make an impact on your audience
… all for £1990.
- Add web design and development for an extra £1950
There are literally only five spaces up for grabs. Book yours today.
Email me at amy@thecopyhouse.uk if you have any questions.
Climb inside your prospect’s laptop and have a chat with them.
My Empower Hour (a totally unique and creative spin on the “Power Hours” all the other copywriters are flogging) really does empower you to overcome the doubts and clear up your messaging.
It’s a one-hour Zoom call (plus loads more high-value add-ons) where I review your copy and spot opportunities to improve it.
You’ll get general feedback but we’ll also get super focused.
Focused on your goals, your challenges and your current copy icks.
I’ll hold your hand (not literally) and go above and beyond to make sure you’re comfortable and ready to tackle your website copy.
Get a website you’re proud to share far and wide: On your socials, directly to prospects, and even to your mum. (We all know mums are the toughest critics.)
Achieve your goals faster. Whether that’s improving your SEO, aligning your brand voice with the real you, re-structuring your site or getting more conversions, we focus on what matters most to you right now.
Get out of your head. Stop over-thinking and write from the heart. (Sounds cheesy, but you’ll see the difference on the page.)
Clear up your message and have a website that represents you in the way you deserve.
Start the thing you’ve been putting off for wayyyy too long. That website copy won’t write itself, ma’am.
“The audit was such an eye-opener for me! Before doing this, my website was a long one-pager without a clear flow and minimal headlines. Amy helped me to map the layout and divide the site up into multiple pages so that it’s now super clear for someone to be able to navigate to where they need to get to.”
So... DiD you nail it?
You’ll leave our call feeling energised and excited about your shiny new website. YAY.
You’ll have fun exercises to work through that get you thinking about your brand and copy from a whole new perspective. YAY.
But you’re not a copywriter. So you might hit road bumps and have questions. There might be some uncertainties even once you finish writing the copy. BOO.
“How do I know if I’ve nailed it?”
The “sandwich” element of these audits is what settles any doubts 🥪
It’s a follow-up call to tie up loose ends, iron out places you still feel stuck, dissolve any dregs of doubt and give your website the final seal of approval. It also brings an extra layer of accountability that you wouldn’t get with a one-call audit. (But other copywriters aren’t as generous as me.)
“Amy is a wonderful human being all around. Our first call was awesome, Amy totally got what I needed and drew out a beautiful to-do list for me to get working on.
My website is in full flow and I already know that a lot of the ideas and copywriting tips are going to take it to the next level.
On top of that, Amy is so generous with her time and our communications are full of life and laughter.”
I don’t just take your money and run.
You’ll receive an email with 5-6 questions about what you want to achieve, what you’re struggling with and what you downright hate about your current website copy.
We’ll have a couple of minutes of “hi how are ya doings” and then get into it. Our call is roughly sectioned to allocate enough time to each of your goals. We’ll have a laugh but you’ll also get your money’s worth.
You’ll receive the video recording to re-watch whenever you want. I’ll also send a transcript of the call. Just don’t blame me if the transcription gets confused by my Liverpool accent here and there.
I call it a super-fun worksheet, you call it homework. Whatever. This covers everything we spoke about on the call, with activities to help you re-write your website copy confidently.
You get access to me via email for two weeks after our call. Fire any questions over if you’re getting stuck, or ask me to riff on headlines with you. Whatever you need, I’m there.
Usually around 30-45 minutes, we’ll have another call once you’ve re-written your website copy. I’ll offer any final tips and guidance so you can get it out into the world knowing it rivals that of any of your competitors.
“The worksheet had some really helpful pointers in supporting me to cultivate my brand voice by listing out what makes me unique and leaning into that. It was so helpful in seeing how I could blend my nerdy therapist side with my more fiery activated cheerleader side - with a healthy dose of compassion and normalising the struggle. I loved playing with the different resources to think outside of the box and add some more personality to my copy.”
WHO AM I?
My clients have described me as a spirit sister and a mood-lifter.
Officially, I’m a freelance copywriter.
I’m big on brand voice and on giving personality to businesses. My pet hate is when brands fade into the background because they sound like everyone else.
Because when your brand identity is weak, the best way to beat the competition is to lower your prices. And no one wants to do that.
I’m not afraid to be bold and funny in my copy, but I also have the SEO and conversion knowledge you need to get your brand noticed, nail the customer journey and get sign-ups or sales.
I’d rather not brag about my 10+ years of experience as a copywriter. I hardly ever even mention it. That’s because I’ll never let that be enough. I dedicate multiple hours every week to learning and progressing my skills, so your money goes to good use.
Stop putting it off. Start achieving your goals.
This is an excuse-free zone. It’s down to you to make sure your website does its job, connecting with your prospects and converting them into customers.
I wholeheartedly believe that an Empower Hour Sandwich is the most effective way to get there.
And because I don’t want you to miss out, I’m giving away the whole bloody sandwich for less.
In other words, you get two Zoom calls (before and after writing your copy), email access to me and the worksheets. And, since two calls would normally be £500, you save £150 (or 30%).
I guarantee you’ll feel your website copy is stronger than it was before. You’ll feel your messaging is clearer and represents you better.
If not, I’ll give you a full refund.*
*to claim this, you must have worked through all exercises and had the follow-up call.
Don’t let Opportunities go to waste. DIY your website copy with support…
Get the confidence you need to define your message and market yourself to prospects.
Book a call with me and together we’ll work towards website copy that clearly shows what you offer, talks to your ideal customer and sets you apart from the competition.
