Give me 5 days and I’ll take you from invisible to impressive. So you can show up with as much confidence as Patrick Swayze in wet-look leathers and Ray-Bans.

A strong brand identity is the tool that lets you step out with a unique voice. It pulls your ideal customers to you (instead of you always making the first move). It’s the key to feeling proud of the business you’ve built. It’s how you get seen, heard, remembered. And it helps keep your business in the game for the long-term.

With Brand New Brand, we make that happen in just 5 days, with a bold brand voice and kickstarter website copy.

‍Available to the first 5 businesses that grab it.

You’ve got the guts to be a challenger, but a lack of brand equity makes attention hard to win.

If your brand voice and copy feel off, that’s because they are. Sorry. 

Maybe you’re not selling as much as you’d like. Maybe you’re just starting out and have already hit a wall. Maybe there’s something you just can’t put your finger on…

So you’ve found yourself somewhere you don’t belong: blending in with your competitors, leaning on AI, or pushing your brand further into the shadows with every unsure, inconsistent and uninspiring message.

You’ve got something to say. You just don’t know how to say it.

So you…

• Default to some safe, corporate voice you know isn’t you
• Mirror what everyone else in your industry is saying
• Make it up as you go along, second-guessing every sentence

Right now, inconsistencies or gaps across your messaging are, at best, cringing you out. At worst, turning potential customers away.

If you keep pretending they don’t exist, something will always feel “off” about your brand. Your ideal customers will notice, subconsciously or not. And they’ll put your brand right at the back of their brains, with the stuff about trigonometry and the X Factor season 7 winner.

Book your space with a deposit

ChatGPT isn’t your friend, here.

That pesky little bot promises the world. It can help you create some brand guidelines and website copy, but it hasn’t got a real, squidgy brain with memories and real-life experiences and eureka moments and the ability to make the connections that spark pure joy.

All it can do is find the average of every business in your industry and spit it back at you.

If you woke up this morning dreaming of running an average business, give ChatGPT a go.

If, however, you woke up with a fire in your belly and a won’t-settle-for-less-than-wow mentality, stick around here for a while.

A little fish can make a massive splash. I’ll show you how.

What if you could take away the barriers to launching or rebranding?

… If you could stop wasting time on the things that don’t matter

… If you could stick to one clear path

… If you could stop following trends and set your own standard

I’ve built a kickstarter package to define your brand voice and position your business for success—without investing eye-popping amounts of money. 

You won’t need to choose random products off a digital shelf and hope for the best, guess your way to a brand voice or try to teach yourself copywriting skills in your spare time. (Exactly… what even is “spare time”?)

Brand New Brand (BNB) is tailored to small businesses with big ambitions. It helps you back up your idea and get a brand you love out into the world—in just five short days.

The programme to back up your big ideas. The foundation you need to grow.

I’ve taken my 10+ years of copywriting experience and my brand strategy knowledge, and distilled them into a package for new brands and those ready to grow in the right direction.

After five days, you’ll receive:

• A mini brand voice guide
• Kickstarter website copy

And it’s all based on a half-day workshop with me. (Which is fun, I promise. I’m a delight.)

This is the exact foundation you need to grow, without going all corporate and un-you-like. To make it affordable, I’ve trimmed the edges of the brand voice and website copy work I do with my clients. So you get everything you need and nothing you don’t.

The end result: a brand that doesn’t just sound like you, but stirs the right response in your ideal customer.

You won’t get heard or remembered if you’re wandering around aimlessly. But if you can spare half a day, we’ll get you growing.

For now, I’m only offering this service at this price to the first 5 businesses, while I figure out if it’s insane or not. 

This isn’t some copywriting psychology babble. I genuinely will be reviewing and probably re-pricing after 5 clients.

SNAP IT UP

Get a brand identity that’s ready to roll in 5 days.

A jarring brand voice and indistinctive copy are big turn-offs. Consistency, recognition, and clarity are all key to building trust as you grow your business.

I’ll be working on your brand for 5 days straight. In wanky marketing speak, it’s called a “sprint”. This means I’ll be face-first and fully focused on your brand—not jumping over to other projects or calls.

This is about getting so intimate with your brand that I can feel its heartbeat. And put the things I find into words.

For small businesses with big ideas

And newcomers who refuse to stay silent

If any of the following sounds familiar, you’re not the only one. But while other smaller businesses stay stuck, you’ve just found the programme to think bigger…

• Your copy sounds “fine”, but if you covered your name and logo, it could be anyone
• You’d like your brand to feel more human and less templated
• You know your personality is your edge, but getting that across is harder than you expected
• You want standardised guidelines as you expand, so you don’t need to hand-hold future employees or freelancers, or wonder how to phrase everything
• You know a generic voice and wishy-washy copy won’t cut it
• You’re ready to establish yourself in your space and give your ideal customer a reason to choose you

It’s time to lay the foundations. In 5 days, you’ll get…

1. MINI BRAND VOICE GUIDE:

Brand summary

Competitor language analysis

Audience personas

Positioning statement

Humanising your brand

Brand personality

Writing principles

2. KICKSTARTER WEBSITE COPY:

Homepage

About

Service/shop page

Contact

‍

• Additional pages can be added on request (e.g. individual service or product pages)

‍

It’s your brand wrapped up in a package that gets it so far off the ground you’re practically levitating.

With Brand New Brand, you’ll be able to:

• Confidently own your place in your industry, because you know exactly who you are (and no one can shut you up)
• Harness consistency across all touch points to build the trust needed to encourage action
• Grow in your own lane, not follow other brands because you kinda’ want to be “quirky like Surreal” or “minimal like Apple”
• Have an identity that customers actively choose, so you’re not racing to the bottom by pricing low

The whole shebang:

A ready-to-use brand voice guide and website copy from a brand specialist and senior copywriter, tailored for small businesses.

I help brands with big ambitions to find the words to grow. My clients are multi-award-winning, selling-out, quickly-expanding machines. With an agency background and seven years as a freelance brand copywriter, I know how to host workshops and write website copy for every single industry. From window sales to sex toys. Really.

I’ve spent the last few years on brand strategy courses, and books like The Brand Book, Building Strong Brands and The Brand Gap. I’ve been writing website copy since 2010, focusing on building distinctive brand voices and writing bold copy that hooks people in.

You don’t need any courses or books—you don’t even need a shred of brand or copy knowledge—to get (and execute) an effective brand identity.

You simply need to spare half a day for our workshop.

As a rough guide, I usually charge upwards of £4500 for brand voice development and website copy projects. But Brand New Brand is different. This is a lite version of that service, perfect for businesses like yours.

So, what does this cost, then, Amy? Spit it out…

£1990

It’s so much lower than my usual service because I’ll be following the same framework for each client, with small tweaks to keep things relevant to your business.

We focus on everything you need and nothing you don’t, to save time and keep us on track.

To summarise, less than £2k gets you:

✓ 5 days of my undivided focus (no popping off for other jobs)

✓ A lite brand voice workshop 

✓ Downloadable brand book in your brand colours

✓ Website copy for your core pages

✓ Two rounds of edits on both the brand book & website copy

LET'S DO IT

Lock in your brand identity with a 25% deposit.

Save your space with a 25% non-refundable deposit today. 

Once paid, we can kick off Brand New Brand whenever you’re ready. And then you’ll simply pay:

• 25% on our start date
• The remaining 50% when you love it

LOCK IT IN

You can pay the deposit using the link above. You’ll be asked to share your email address, and I’ll be in touch to talk about the next exciting steps.

P.S. Need a new website, too?... 

If you’re starting from scratch or you just find yourself opening your website and giving it dirty looks, you might want to upgrade your visual brand.

Do not stress, because we can build that in.

I’ve worked with creative designer and developer Jessica Spokes on a bunch of projects. She’s the queen of modern, beautiful and highly user-friendly sites.

Jessica can help us bring your brand identity to life with:

• A fully bespoke website design
• Three rounds of design iterations
• CMS integration (so you can easily update & manage your content)
• Responsive design across all devices 
• Website optimisation for fast load speeds & better ranking
• Domain & hosting 
• Website security 
• Shutterstock images if needed
• Website launch
• Demo video & aftercare

Give your words a beautiful home. Get a website you’re proud to share with prospects.

Only £1950 (when purchased as a Brand New Brand add-on). Just email amy@thecopyhouse.uk when you pay your Brand New Brand deposit.

So here’s the recap:

• A half-day workshop to get to the heart of your brand
• Within 5 days, get brand voice guidelines and website copy
• Apply your new brand voice everywhere to attract and make an impact on your audience

… all for £1990.

• Add web design and development for an extra £1950

Book your space

There are literally only five spaces up for grabs. Book yours today.

Email me at amy@thecopyhouse.uk if you have any questions.